The representation of mature adults in TV commercials: A cross-cultural content analysis of portrayals in Poland and in the U.S.
The aim of hindirochakkahaniya.com the article is to examine the portrayals of mature adults (55+) in television commercials in Poland and in the United States.It is important to analyze the portrayal of this group as, on the one hand, they are a lucrative and growing consumer market, however, on the other hand, past studies have shown that this se